G-Force is large enough to offer senior level staff and a full range of services yet small enough to be efficient, cost-effective and responsive. Our focus is always on your brand and the creative it takes to drive it to success. With our agency principals in a lead role on every account, we provide "Big Agency" experience and creative energy without all the expense and bureaucracy.

G-Force's extensive experience in the automotive and motorcycle industries provides immediate expertise to new clients in those areas. Critical industry and publishing contacts are already in place and established to enable us to get new initiatives out quickly.

People ask why the word "strategic" is part of our name. We think Abraham Lincoln said it best, "If I had eight hours to chop down a tree, I'd spend six sharpening my axe."

Capabilities

Brand Strategy + Positioning
Print Advertising
Interactive: web sites + advertising + email
P.O.P + Packaging
Print + Broadcast Media Planning + Buying
TV + Film
Public Relations

Agency Principals

Cory Savage- Creative Director
Email: cory@gforcesm.com
Cory is a highly talented, yet market-driven designer and creative director. He studies each client to develop campaign concepts that will best reflect the chosen brand position, while also showcasing the company's products. Campaigns are created to accomplish specific marketing goals, such as increasing awareness, establishing a new brand position, or launching a new product, ultimately leading companies to increased sales and market share.

After graduating from Art Center College of Design, Cory built his career not only with his advertising and design skill but also his experience as a motorsports enthusiast. He has focused his efforts on the automotive and motorcycle industries producing a wide range of communications materials for OEM clients including Nissan, Indian Motorcycles, Toyota Racing Development, and Hyundai as well as key aftermarket accounts such as Scorpion Helmets, Intersport Fashions West, Brembo Brakes and Castrol.

Scott Goodwin- Account Director
Email: scott@gforcesm.com
Scott brings a wealth of knowledge from his work at category-leading companies, top advertising agencies and as a magazine publisher. His extensive work on strong, successful brands provides a unique perspective for G-Force clients.

During his career, Scott has been a key member of the marketing department at American Honda, served on the account team at Honda's advertising agency, worked on both the Nissan and Mitsubishi accounts, and led the agency team responsible for the national advertising programs of Suzuki motorcycles and all-terrain vehicles. He also served as Group Publisher at Petersen Publishing, where he was responsible for Motorcyclist, Motorcycle Cruiser, Sport Rider and Dirt Rider magazines as well as Circle Track and other automotive titles.